Strategy

Profile Selection Criteria

Property Specifications

  • Existing properties, assets suitable for renovation/re-positioning or assets suitable for new development or redevelopment
  • Minimum of 125 keys, with rooms of at least 30 m²
  • Upper-upscale international standards (4+ and 5-star classification)
  • Adequate space to support comprehensive health, spa, and wellness programs
  • Full-service hotel operations
  • Preference for year-round operation

Natural Resource Requirements

We target assets with direct access to natural resources, including thermal, mineral, or sea water, healing mud and CO₂ natural gas. These resources must offer sufficient capacity and possess the required quality and characteristics to support high-level therapeutic, spa, and hospitality operations.

Location & Accessibility

Proximity to an international airport or key market destination is a critical selection criterion. This ensures effortless accessibility for both international and domestic guests, with an ideal maximum travel time of 1.5 hours by car.

Development Strategy

Approach

Our development strategy is focused on creating and revitalizing premium hospitality destinations that harness natural resource assets, deliver exceptional health and spa hospitality solutions, meet international standards, and generate long-term value for investors, owners, and local communities.

Models Offered

Operating under an asset-light approach, we offer tailored management solutions for each project, with a preference for Management Contracts. Under this model, we operate the health and spa hotel through a performance-based agreement, ensuring brand consistency, value optimization, and operational excellence.